Our Story

This Is not for Everyone. Our Vision is Unfiltered.

Our designs come straight from the concrete jungle—from the alleyways, the backstreets, the blocks where respect is earned, not given.

Influenced by the raw aggression of LA’s & NYC’s harsh realities, our designs are aggressive, dark, dirty, gritty, raw, and brutally honest.

What we create embraces reality, the controversial, the shit no one wants to say out loud and if it stirs controversy or makes people uncomfortable, good. That’s exactly the point. We're not here to be liked—we're here to be real. If you're looking for ordinary, you’re in the wrong place.

What we design is genuine, rich with meaning; enough to disturb those not ready to face it. This isn’t for the faint hearted; we're not here to play it safe or appeal to the overly sensitive. It’s for those who live the struggle; It’s made for the fighters, the hustlers, the ones who rise when the world tries to push them down.