Inspired by cholo graffiti growing up in Los Angeles, where gangs tagged entire blocks to mark their territory.

A tribute to a culture of making your mark and repping where you’re from. It's more than a font, it's a throwback to when certain typefaces stood for power and respect.

When you put this on, you’re not just repping a brand, you’re repping a lifestyle, a culture, a mindset, an attitude.