Credo

Stay on High Alert x There Are No Second Chances x Style is Everything.

NoGi State of Mind isn’t just a brand. It’s a code. Born out of the street of Los Angeles, built for those who move different — with intention, with attitude, and with style.

The phrase “Stay on High Alert” comes from the streets — “Ponte Trucha” — a slang phrase in spanish meaning "stay sharp," "watch your back," or "be ready" — and it's often used in tough environments as a warning to stay alert or you’ll get got. 

It’s a mindset for the mats, and a warning for our drops. Our limited run rashguards and gear are released without notice, never restocked, and gone for good once they sell out. If you're not on alert, you miss out. Simple.

The phrase “There Are No Second Chances” comes from our credo; Once sold out, we won't reprint the same design. Whether you're rolling or copping, hesitation gets punished. The limited edition rashguard drop is a one-shot deal. No restocks. No repeats. Once it’s live, they’ll be gone in hours or days. One design. One chance. Once it’s gone, it's gone for good. There are no second chances.

Style is Everything.
You don’t need hype. You need heat.
You don’t need flash. You need feel.
Before the roll starts, your style has already set the tone.
So stay sharp. Roll with style and submit with style. 

Welcome to the state of mind.